Your budget is killing your strategy: four imperatives for CFOs

The traditional annual budget process is broken. It is rigid, backward-looking, and not operationally fit to keep up with today's fast-moving markets. Top-performing companies are outpacing peers by budgeting differently. Matthew Maloney, Karen McLoughlin, and Michele Tam join us to discuss their recent article on how top-performing companies are transforming the budget from a control mechanism to a dynamic road map for driving growth. They share how leading CFOs are more closely linking the budget to strategic priorities, and how harnessing AI enables a data-driven, forward-looking approach.