What Kind of Chief Purpose Officer Does Your Company Need?
MIT Sloan Mgmt Review ·Albena Björck and Nicole Steller. <p>Albena Björck is an associate professor, head of the Global Business Lab, and head of <a href="https://www.zhaw.ch/en/research/project/79752" target="_blank">Purpose-Inside Lab</a> at the ZHAW School of Management and ·01 September 2026
Rob Dobi The Research The authors identified 56 individuals with purpose leadership roles who were representative of a variety of industries, company sizes, and regions. Of the CPOs interviewed, 60% identified as female and 40% as male. They conducted semi-structured interviews online from 2022 to 2025 to explore parti...
Rob Dobi The Research The authors identified 56 individuals with purpose leadership roles who were representative of a variety of industries, company sizes, and regions. Of the CPOs interviewed, 60% identified as female and 40% as male. They conducted semi-structured interviews online from 2022 to 2025 to explore participants’ role experiences, strategic practices, and key […]
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What Kind of Chief Purpose Officer Does Your Company Need?


