Leader Magazine LeaderMag

Three Things to Know About Assessing Customer Reviews

MIT Sloan Mgmt Review ·Deborah Milstein. <p>Deborah Milstein is senior associate editor at <cite>MIT Sloan Management Review.</cite></p> ·01 junio 2026

master1305/Getty Images How should companies effectively use or respond to an unwieldy array of customer opinions? While consumer feedback can be invaluable, three recent research articles suggest that it may also be influenced by gender, niche preferences, or sky-high expectations, complicating whether and how compani...

master1305/Getty Images How should companies effectively use or respond to an unwieldy array of customer opinions? While consumer feedback can be invaluable, three recent research articles suggest that it may also be influenced by gender, niche preferences, or sky-high expectations, complicating whether and how companies should respond. 1. Not all users post critical reviews. A […]
Nota original
Leer el artículo completo en MIT Sloan Mgmt Review
Ir a la fuente

Publicamos un resumen propio con fines informativos. Los derechos del contenido original pertenecen a su medio.

¿Te sirvió esta nota?
Gratis · cada quincena

Recibe cada nueva edición

Te avisamos por correo cuando salga el siguiente número. Sin costo, sin spam, cancela cuando quieras.

¡Listo! Te avisaremos de la próxima edición.