How to Grow Without Betting Big
MIT Sloan Mgmt Review ·Adam Job, Ulrich Pidun, and Valentín Szekasy. <p>Adam Job, Ph.D., is a senior director at the BCG Institute. Ulrich Pidun, Ph.D., is an insights leader at the BCG Institute and a partner and director at Boston Consulting Group. Valentín Szekasy is an amba ·15 junio 2026
Matt Harrison Clough/Ikon Images Some of the most spectacular stories of corporate growth revolve around big bets — long-term investments, bold pivots, and major acquisitions. Think of ASML, which pursued next-generation semiconductor manufacturing technologies for more than 30 years; Adobe, which abandoned perpetual l...
Matt Harrison Clough/Ikon Images Some of the most spectacular stories of corporate growth revolve around big bets — long-term investments, bold pivots, and major acquisitions. Think of ASML, which pursued next-generation semiconductor manufacturing technologies for more than 30 years; Adobe, which abandoned perpetual licenses in favor of cloud subscriptions; or Disney, which acquired Pixar, Marvel, […]
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