Greenhushing: When Firms Do More Than They Say
Knowledge at Wharton ·Steven Guglielmi ·08 September 2026
Some companies downplay their environmental efforts, a practice known as greenhushing. A new working paper co-authored by Wharton’s Serguei Netessine finds that this gap between what firms say and what they do is associated with higher subsequent abnormal stock returns.…Read More
Some companies downplay their environmental efforts, a practice known as greenhushing. A new working paper co-authored by Wharton’s Serguei Netessine finds that this gap between what firms say and what they do is associated with higher subsequent abnormal stock returns.…Read More
Original story
Read the full article on Knowledge at Wharton
We publish our own summary for informational purposes. The rights to the original content belong to its publisher.
Was this useful?
Greenhushing: When Firms Do More Than They Say